Go Luck Yourself: 40 ways to stack the odds in your brand's favour
Language: English
Published by Harriman House, 2021
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 6.15
Quantity: 1 available
Add to basketItem description from seller
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00079116137
- Title
- Go Luck Yourself: 40 ways to stack the odds in your brand's favour
- Author
- Nairn, Andy
- Publisher
- Harriman House
- Publication year
- 2021
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0857198882
- ISBN 13
- 9780857198884
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.
In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times.
Now Go Luck Yourself…
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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