Lusch, R: The Service-Dominant Logic of Marketing

Language: English

Published by Taylor & Francis, 2006

0765614901 / 9780765614902

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Seller: moluna, Greven, Germanymoluna

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Item description from seller

Robert F. Lusch, Stephen L. VargoExpanding on the editors award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, custome.

Seller Inventory # 594979594

Title
Lusch, R: The Service-Dominant Logic of Marketing
Author
Robert F. Lusch|Stephen L. Vargo
Publisher
Taylor & Francis
Publication year
2006
Condition
New
Binding
Gebunden
Language
English
ISBN 10
0765614901
ISBN 13
9780765614902

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

Shipping rates from Germany to U.S.A.

Item26 to 60 business days26 to 60 business days
First itemUS$ 56.71US$ 56.71
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