The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël; Bastien, Vincent
Language: English
Published by Kogan Page, 2009
- Hardcover
- Used
Seller: Goodwill of Central and Coastal Virginia, Richmond, VA, U.S.A.Goodwill of Central and Coastal Virginia
AbeBooks seller since May 29, 2026
Condition: Used - Fair
US$ 30.56
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Add to basketSeller Inventory # CCVV.0749454776.A
- Title
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Author
- Kapferer, Jean-Noël; Bastien, Vincent
- Publisher
- Kogan Page
- Publication year
- 2009
- Condition
- acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0749454776
- ISBN 13
- 9780749454777
The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes.
The Luxury Strategy clarifies the difference between "premium," "fashion," and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods and services.
Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management.
Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.
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Goodwill of Central and Coastal Virginia
Richmond, VA, U.S.A.
AbeBooks seller since May 29, 2026
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