Title: MANAGEMENT INFORMATION SYSTEMS: MANAGING THE DIGITAL FIRM, GLOBAL EDITION
Publisher: Pearson
Publication Date: 2021
Language: English
ISBN 10: 1292403284
ISBN 13: 9781292403281
Binding: Soft cover
Condition: Brand New

About this title

Synopsis

Forintroductory courses in IS (information systems) and MIS (managementinformation systems).

The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.

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