MANAGER'S DIARY: A Handbook for First Generation.

"How to raise funds for business?" "Business is possible only if one has spare funds with him." "Business is monopoly of XXX community." "Business is not our cup of tea." "Business has to be in genes." According to Umesh Dashrathi, these so called obstacles are in fact pathfinders to be a successful businessman. Being himself a successful first generation entrepreneur, Umesh puts forth a new philosophy. Accordingly, every entrepreneur passes through similar phases in the business, namely start, growth and sustenance. With his share of personal experiences and study of some great success stories, Umesh attempts to formulate a STANDARD OPERATING PROCEDURE for ensuring success in entrepreneurship. 'Manager's Diary' takes through an exciting journey of transforming one's passion to profession. It speaks about various issues faced by a business enthusiast, suggesting how to overcome them. With this book, author redefines the term "Entrepreneur" as "one who outperforms".

Umesh Dashrathi, is a highly succesful first generation entrepreneur. Begining from scratch, his career graph has grown exponentially as the founder and managing director of Rucha Group. He believes that an aspiring first generation entrepreneur always undergoes identical situations. In this book, the author has formulated a Standard Operating Procedure for success based on his experiences in the journey of his entrepreneurship. Umesh has bagged a number of national level awards for entrepreneurship and excellence, including the award from Prime Minister of India and the Finance Minister of India.