Title: MANAGING CUSTOMER VALUE Creating Quality & Service That Customers Can See
Publisher: New York, Free Press 1994
Publication Date: 1994
Language: English
ISBN 10: 0029110459
ISBN 13: 9780029110454
Binding: Hardcover
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

About the Author

Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.

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