GO TO MARKET LIKE YOU MEAN IT: The Tactical Field Guide for Scaling Supply Chain & Logistics SaaS Revenue

If your CRM feels active but your forecast still surprises you every quarter, this book is for you.

The RevOps and Sales Enablement field guide for B2B SaaS founders selling into freight, 3PL, brokerage, warehousing, last-mile, TMS, WMS, and supply chain visibility. Same proven system as the original Go to Market Like You Mean It, for the buyers, integration realities, and longer cycles of this industry.

Foreword by Nick Costides, Retired President, UPS.

Install in 30 days:

• A behavioral ICP that finds the shippers, carriers, brokers, and 3PLs who buy fast and pay full price
• Outbound that gets past the "we already have a TMS" reflex
• A sales process built for long cycles and pilot-to-production handoffs
• Pricing that holds against procurement
• A weekly RevOps cadence that makes the forecast something you actually trust
• A hiring scorecard so your next AE doesn't take 18 months to ramp

This is a system drawn from hundreds of CEO strategy sessions. Process before technology. Always.

Who this is for: B2B SaaS founders, CEOs, and sales leaders in supply chain, logistics, freight, and fulfillment between $3M and $50M ARR. Investors and operating partners evaluating portfolio GTM maturity.

Who this is not for: Anyone hunting for a content marketing course, a sales training manual, or a brand design guide. Founders who refuse to use a CRM.

Every chapter ends with frameworks, worksheets, and AI-enabled tools you can run this week. No filler. No brochure speak. The kind of book you mark up, hand to your VP of Sales, and reference at every Monday pipeline review.

Most supply chain SaaS startups do not fail because the product is wrong. They fail because effort has no system behind it. This book installs the system.

Get the book. Get to work.