MARKETING ANALYTICS: Measuring Performance and Optimizing Growth (The Future-Ready Marketing Series™)

If a board member ever asked "walk me through exactly how you calculated that ROI," could you? Most marketing leaders can't — not because they're bad at their job, but because nobody taught them how to defend a marketing analytics number under real scrutiny.

This book fixes that. Built on a zero-fabrication research standard, it replaces guesswork with three fully-verified case studies — including a peer-reviewed experiment and two SEC-filed corporate decisions — showing exactly how real companies learned whether their spend actually worked. You'll walk away with frameworks for marketing attribution and marketing ROI you can defend in the room, not just report.

• A 6-point ROI checklist you run before any board presentation
• An Attribution-Selection Framework — no more guessing which model to trust
• A 90-day playbook to rebuild your dashboard from scratch
• 3 real, source-cited case studies (not invented "case studies")
• Plain-language AI trust framework for forecasts and predictions

Every claim in this book is tagged Verified, Illustrative, or Contested — nothing is presented as fact without a source.

Get the clarity your next budget meeting needs. Buy the paperback today.