tall 8vo 9" - 10" tall; Textbook; 238 pages; Signed by Not signed; Near fine. Includes 3 1/2 inch disk never opened in plastic pak. No spine crease. Light bumping and rubbing. Pages are clean, unmarked, tight, bright.

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Bibliographic Details

Title: MARKETING MANAGEMENT Analytical Exercises for Spreadsheet/With 3.5" Disk
Publisher: Boyd & Fraser Pub Co, Boston, MA, U.S.A.
Publication Date: 1993
Language: English
ISBN 10: 0894262394
ISBN 13: 9780894262395
Binding: Hardcover
Edition: 2nd Edition.
Condition: Near Fine

About this title

Synopsis

This is a book/template package including Lotus 1-2-3 programs for exercises and cases that expand and elaborate on the concepts of marketing management such as segmentation, positioning, marketing mix strategies, product/business portfolio strategies, diffusion and bidding models, experimentation and dynamic market analysis.

"About this title" may belong to another edition of this title.

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Offering a wide variety of used, vintage, and antique books. Genres vary, literary types vary. All age group appropriate materials are available from cradle to elderly. The Reading Well Bookstore. is an online only business. My goal is to satisfy every customer's needs and retain happy consumers. My second goal is to preserve older, forgotten books and find new forever homes where the act of reading is practiced and taught to be enjoyed.

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