MARKETING AND MANAGEMENT SCIENCES - PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ICMMS 2008
SAKAS DAMIANOS P ET AL
ISBN 10: 1848165099 ISBN 13: 9781848165090
Published by ICP, 2010
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About this Item
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Bumped edges. Scratches to the cover. No.1 BESTSELLERS - great prices, friendly customer service â " all orders are dispatched next working day. Seller Inventory # mon0000842210
Synopsis:
.".. a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece"--P. [4] of cover.
From the Back Cover: This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
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Bibliographic Details
Title: MARKETING AND MANAGEMENT SCIENCES - ...
Publisher: ICP
Publication Date: 2010
Binding: hardcover
Condition: Very Good
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