MARKETING RESEARCH WITH R AND PYTHON

Language: English

Published by World Scientific, 2023

9811278695 / 9789811278693

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:As an upgrade of an existing product;As another product (line extension) under a current brand with an existing product; andAs a new product under a new brand.This book covers important frameworks and concepts of marketing research for developing a new product.…

Seller Inventory # 9789811278693

Title
MARKETING RESEARCH WITH R AND PYTHON
Author
Lam Howard Pong Yuen
Publisher
World Scientific
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9811278695
ISBN 13
9789811278693
Item weight
435 grams
Dimensions
229x152x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.05US$ 50.21
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