La candidatura di una citt� a ospitare le Olimpiadi, l’istituzione di un convention bureau, la creazione di un parco tecnologico, sebbene iniziative molto diverse tra loro, sono attivit� che si collocano nell’ambito di una pi� ampia strategia di marketing territoriale.Il volume offre una visione del marketing territoriale innovativa e adeguata a cogliere le sfide poste dai cambiamenti in atto e suggerisce che un’efficace azione di marketing debba fondarsi su un approccio duale, nel quale assumono rilevanza due processi distinti.Il primo processo, definito resource centered, attraverso il quale il territorio arricchisce la sua dotazione di risorse, modifica le funzioni al servizio dei suoi fruitori, esprime nuove vocazioni, costruisce una specifica identit� con cui competere e collaborare con le altre aree.Il secondo processo, definito market driven, attraverso il quale, a partire dall’identit�, il territorio genera dei veri e propri prodotti, volti a soddisfare le specifiche esigenze delle diverse tipologie di fruitori.Il libro si presta a molteplici livelli di lettura ed � concepito per una pluralit� di lo studioso; l’attore del territorio, sia pubblico sia privato e lo studente.

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Brook Bookstore offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe and USA. Depending on availability orders will be picked from our different warehouses. CONTACT US If you have any questions please do not hesitate to contact us sending a message to our store. We have a well prepared customer service team who will be happy to assist you. Our working hours are from Monday to Friday from 9:30 to 18:30 (CET, UTC +1) so messages received during the weekends might be responded with a slight delay but we guarantee you will get back to you as soon as possible. RETURNS If you want to return your order, please submit your request through Abebooks platform. Returns requests are managed case by case by our team and always in line with Abebooks policies: AbeBooks? Return Policy guarantees that you can return any book for a refund within 30 days, when the return is due to an error on the bookseller?s part. When the motive of the return is not due to an error of the seller it is up to Brook Bookstore to accept the return or else after studying the case. CANCELLATION You can send a cancellation request to our customer service team while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case. INVOICE You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment.

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BRANDON GROUP S.R.L.
Via Vannella Gaetani 27, Napoli, NA, 80121, Italy

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CANCELLATION
You can send a cancellation request from the order page while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case.

INVOICE
You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment.

RETURNS
If you want to return your order, please contact us for authorization or place a request on the order page. O...

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Shipping rates from Italy to U.S.A.

Shipping rates from Italy to U.S.A.
Order quantity	20 to 25 business days	20 to 25 business days
First item	US$ 32.62	US$ 595.57

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.