MASTERING BUSINESS IN ASIA STRATEGY FOR SUCCESS IN ASIA

In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.

Kulwant Singh is Associate Professor at the Department of Business Policy, NUS Business School, National University of Singapore. He is co-author of the books, Business Strategy in Asia: A Casebook and Surviving the New Millennium, Lessons from the Asian Crisis. His research and teaching interest examines issues related to competitive strategy and inter-firm cooperation, particularly in Asia and in technology intensive industries. This research ahs received Best Paper awards from the Academy of Management and the Administrative Science Association of Canada. He has consulted fro or taught in programs for firms in Brunei, China, Dubai, England, France, Malaysia, Singapore, Sri Lanka, Taiwan, Thailand and Trinidad and Tobago.

Andrew Delios is Associate Professor and Head of the Department of Business Policy, NUS Business School. He is the chief editor of Asia Pacific Journal of Management. He is the author or co-author of the books International Business: An Asia Pacific Perspective, International Business in the Asia Pacific, Japanese Subsidiaries in the New Global Economy and Japanese Multinationals in the Global Economy. His research looks at foreign direct investment and global competition issues in emerging economies, and the International strategies of Japanese multinational corporations. His research has received awards from the Administrative Sciences Association of Canada and the Academy of International Business. Aside from his current residence in Singapore, he has lived or worked in Australia, Canada, China, Finland, Hong Kong, India, New Zealand, Sweden and the United States. He has written case studies and conduced research on companies situated in Canada, China, India, Italy, Hong Kong, Sweden, Japan and Vietnam.