Synopsis
MBA BASICS IN 24 HOURS! A SIMPLE HANDBOOK OF SERVICE MARKETING Q & A. ADDITIONAL BOOK 4 – SERVICE MARKETING AND DISCUSSION QUESTIONS!SIMPLE & EASY WAY TO UNDERSTAND THE BASICS OF BUSINESS ADMINISTRATION TOPICS EASILY IN SUMMARY AND KEYWORDS WITH 8 EFFECTIVE CHAPTERS & ADDITIONAL TOPICS!Welcome to Zodiac Services MBA chapters in brief with eight effective and additional special topics given as individual books!Business Administration is the combination of different areas of skills in management. Managing and maintaining several departments or areas of activities described in a single umbrella or vertical called management of business administration. The following areas are the main topics or chapters for the discussion under business administration, mostly common for any bachelors or master’s studies. •Principles & Practices of Management•Human Resource Management•Financial Management•Marketing Management•Organisational Behaviour•Managerial Economics•Strategic Management•Management Information SystemsThen there are several branches extended in business administration like foreign trade, global marketing, international business, social work, information technology, finance, human resources etc. These above eight topics considered to summarise and define important brief summary and keywords under which various chapters for each topic are given (published in Amazon).This book covers the summaries and definitions of keywords for the topic ‘Service Marketing and Q & A discussions’ with the following chapters.MARKETING OF SERVICES, FUNDAMENTAL DIFFERENCES BETWEEN GOODS AND SERVICES, AN OVERVIEW OF THE SERVICE SECTOR, THE CONSUMER DECISION PROCESS IN SERVICES MARKETING, ETHICAL ISSUES IN SERVICE MARKETING, DEFINING AND MEASURING CUSTOMER SATISFACTION, DEFINING AND MEASURING SERVICE QUALITY, SERVICE FAILURES AND RECOVERY STRATEGIES, CUSTOMER RETENTION, PUTTING TOGETHER: CREATING THE SEAMLESS SERVICE FIRM, SERVICE DELIVERY PROCESS, THE PRICING OF SERVICES, DEVELOPING THE SERVICE COMMUNICATION MIX, MANAGING THE FIRMS PHYSICAL EVIDENCE, PEOPLE ISSUES MANAGING SERVICE EMPLOYEES/STAFFS & PEOPLE ISSUES MANAGING SERVICE CONSUMERSSome of the chapters given with examples of Indian economy/trading/service-related terms. But readers must understand the concepts of their own country’s business & economy and other areas. Most of the answers are gathered from varies online/ offline resources and in turn makes life easier for the people to prepare for any exams or case studies.As it has high level of contents in brief which can be covered in three hours maximum, readers can read other books from different authors to gain in-depth knowledge of the given business management and administration. This book gives quick glance & easy go chapters for any situation like interview, short answering and overall explanation to present others. Good Luck!
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