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Bibliographic Details

Title: MBSA : management by smiling around. Vol. 1. Humour et management
Publisher: CHERCHE MIDI
Publication Date: 1992
Language: French
ISBN 10: 2862741329
ISBN 13: 9782862741321
Binding: Soft cover
Condition: good

About this title

Synopsis

"[...] Or le sourire na�t du vrai, et la r�alit� d�passe la fiction [...]. L'entreprise, dans sa vie, revendique l'humour : la blague obligatoire colore le discours de bonne ann�e du pr�sident ; les sous-entendus ironiques et entendus ponctuent le rythme de toutes les r�unions ; les petites histoires et les jeux de mots, vite propag�s par 'Radio-couloir', alimentent la rumeur. Grin�ant, �vocateur, rafra�chissant ou exorciste, l'humour, le plus souvent partag� et consenti, peut devenir contre-pouvoir [...]."

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About the Author

Jean Brousse, a �t� directeur du Marketing de GSI (G�n�rale de Service Informatique), et a enseign� � HEC et � l''ESC Lyon.

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