The METUS Principle: Recognizing, Understanding, and Managing Fear (PB)

If fear is the lock that prevents you from reaching your dreams--METUS is the key. We are all capable of achieving greatness in life. However, too often we allow fear to prevent us from realizing our potential and fulfilling our purpose. Written by business and education professional Brian A. Peters, "The METUS Principle: Recognizing, Understanding, and Managing Fear" explains from diverse perspectives how fear drives human behavior and the decision-making process. This book includes amazing true stories of people who have overcome their fears to live purposeful, fulfilled lives. It offers insights on how to make better choices and respond more effectively to reach personal and professional goals, lead others, and ultimately achieve your dreams.

Brian A. Peters is a professor at the Milwaukee School of Engineering at the Rader School of Business. As an author, speaker, and consultant; his work centers on improvement, systems, and outcomes. He received his B.A. at the University of Wisconsin Whitewater, where he studied psychology; received his M.B.A. at the University of Colorado at Colorado Springs, his M.S.A. at Central Michigan University, and earned his M.Ed. at California Coast University, with an emphasis on Curriculum and Instruction. He currently lives in Wisconsin with his wife, Missy, his daughters, Kensington and McKinley, and their family dog, Sadie.