MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press)
Language: English
Published by Cengage Learning (edition 4), 2013
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
US$ 5.85
Quantity: 1 available
Add to basketItem description from seller
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 1133629385-8-1
- Title
- MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press)
- Author
- Iacobucci, Dawn
- Publisher
- Cengage Learning (edition 4)
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1133629385
- ISBN 13
- 9781133629382
- Edition
- 4.
Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.
MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.
Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
AbeBooks seller since February 2, 2016
Shipping rates within U.S.A.
| Item | 3 to 8 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 3.99 |
Payment methods
Store description
BooksRun helps save money on books. Founded in 2014, we are an independent online bookseller with thousands of happy customers and top ratings. With millions of titles in stock, from fiction to textbooks, we have the best book selection and prices 90% below the list price. We ship all orders the same day or the next business day. Expedited shipping arrives in 2 - 5 business days. Returns are accepted within 30 days of delivery. We are committed to providing each customer with the highest standard of customer service. Please carefully check the book’s description and condition before ordering. If you have any questions or issues, please contact us first. Thank you for choosing BooksRun!…
Specialty
Сollege textbooks and trade booksSeller's business information
AZ Texts LLC
228 Park Ave S Suite 38827
New York, NY U.S.A. 10003
Terms of sale
30 days hassle-free returns guaranteed!