How can managers and executives motivate workers to make them happier and more productive? How can employees find meaning and motivation in their careers? The classic Two Factor Theory--a simple, time-tested model for conceptualizing job satisfaction--is here re-imagined for a modern world, with relevant examples, and backed by dozens of academic studies that organizational leaders can draw upon to improve worker motivation.

The Universal Dual-Factor Survey (UDS) is introduced, providing a means to assess workforce job satisfaction. Managers will be able to understand which factors need improvement, leading to more meaningful work. Employees, at all levels of business, government and nonprofit organizations, will be able to improve personal motivation, facilitating a more cohesive and thriving workforce.

About the Author

Brad Ward is an associate professor of business administration at Milligan University in Johnson City, Tennessee.

"About this title" may belong to another edition of this title.

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Avon Hill Books is a family business located in book-rich Cambridge, MA, specializing in quality new, used and out of print books with an emphasis on scholarly topics. Our goal with each book we sell is to become one of your trusted internet dealers. We understand our customers' need for well-packaged books and prompt shipping. Please feel free to connect with us if further information regarding the content or condition of a book would assist in your decision-making. (email- bookmarc7@aol.com or call-617-714-4004)

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MA, U.S.A.

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The proprietor of Avon Hill Books is Marc Kessler. The address is 41 Linnaean St. Ste. 21, Cambridge,
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