MS-63 Product Management
Language: English
Published by Gullybaba Publishing House Pvt Ltd, 2020
- Softcover
- New

Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
US$ 11.65
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- Title
- MS-63 Product Management
- Author
- Gullybaba Com, Panel
- Publisher
- Gullybaba Publishing House Pvt Ltd
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9382688579
- ISBN 13
- 9789382688570
MS-63 Product Management
Topic Covered
BLOCK-1 PRODUCT MANAGEMENT- INTRODUCTION
Unit-1 Product Management - Basic Concepts
Unit-2 The Product Management Process
Unit-3 The Product Planning System
BLOCK-2 MANAGING PRODUCTS
Unit-4 Product Line Decisions
Unit-5 Product Life Cycle
Unit-6 Product Portfolio
Unit-7 Product Pricing
BLOCK-3 BRANDING AND PACKAGING DECISIONS
Unit-8 Branding Decisions
Unit-9 Product Positioning
Unit-10 Brand Equity
Unit-11 Packaging Decisions
BLOCK-4 NEW PRODUCT DEVELOPMENT
Unit-12 Organising for Product Development
Unit-13 Generation, Screening and Development New Product Ideas
Unit-14 Economic Analysis -Evaluation New Product Ideas/Concepts
BLOCK-5 IMPLEMENTING NEW PRODUCT DECISION
Unit-15 Concept Development and Testing
Unit-16 Physical Development of the Product
Unit-17 Pretest Marketing and Test Marketing
Unit-18 Product Launch
Total-5- Solved-0, Unsolved-5
June (2020,2021,2022)
December (2020,2021)
"Synopsis" may belong to another edition of this title.
Books Puddle
New York, NY, U.S.A.
AbeBooks seller since November 22, 2018
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