Mac is not a typewriter, The (Paperback)

Robin Williams

ISBN 10: 0201782634 / ISBN 13: 9780201782639

Published by Pearson Education (US), Berkeley, 2003

Paperback. One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries. Appropriate for introductory courses on print publishing, desktop publishing, typography, or document production, this book provides students with simple, logical principles for using type to produce professional documents. Some of the topics include: real vs. generic quotation marks, the correct use of en and em dashes, tabs, indents, and more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780201782639

Synopsis:

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

About the Author:

Robin Williams is the author of more than 20 best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, The Non-Designer's Web Book, and Robin Williams Design Workshop and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.

Bibliographic Details

Title: Mac is not a typewriter, The (Paperback)
Publisher: Pearson Education (US), Berkeley
Publication Date: 2003
Binding: Paperback
Condition: new
Edition: 2nd Edition