The Machine Age of Customer Insight
Language: English
Published by Emerald Publishing, 2021
- Softcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
5-star seller
AbeBooks seller since January 23, 2023
Softcover
Condition: Used - Very good
US$ 23.54
Free Shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Seller Inventory # BSM.17MNF
- Title
- The Machine Age of Customer Insight
- Publisher
- Emerald Publishing
- Publication year
- 2021
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1839096977
- ISBN 13
- 9781839096976
We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities.
The Machine Age of Customer Insight explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age.
The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value.
"Synopsis" may belong to another edition of this title.
About the Author
Martin Einhorn is Director of Customer Evaluation and Analytics at Porsche and lecturer at Sigmund Freud University Vienna.
Michael Löffler is Vice President for Sales Planning and Strategy at Porsche, leading several departments responsible for sales and marketing strategy, worldwide training, organizational development, and innovation.
Emanuel de Bellis is Assistant Professor of Marketing at the University of Lausanne. His research explores how consumers perceive and use autonomous products and other AI-based technologies.
Andreas Herrmann is Director for Marketing and Research Methods at the Institute for Customer Insight at the University of St. Gallen and Visiting Professor at the London School of Political Science.
Pia Burghartz is a PhD candidate and research associate at the Institute for Customer Insight at the University of St. Gallen. Her research deals with consumers' acceptance of autonomous driving and shared mobility.
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
5-star seller
AbeBooks seller since January 23, 2023
Shipping rates within U.S.A.
| Item | 4 to 11 business days | 4 to 10 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 6.00 |
Payment methods
Store description
We are a local book store that specializes in used books. Our delivery is quick. Same day shipping most of the time and most books arrive within 5 days or ordering.
Specialty
History, fiction, children's booksSeller's business information
Bay State Book Company LLC
473 saint paul st, suite 1 (Bay State Books)
North Smithfield, RI U.S.A. 02896