AI, Machine Learning, and Image Processing in Market Research and Branding

Ahmad- Md Faiz

ISBN 13: 9798337345062

Published by Igi Global Scientific Publishing, 2026

About this Item

Seller Inventory # LU-9798337345062

Bibliographic Details

• Title: AI, Machine Learning, and Image Processing in Market Research and Branding
• Publisher: Igi Global Scientific Publishing
• Publication Date: 2026
• Language: English
• ISBN 13: 9798337345062
• Binding: Hardback
• Condition: New
• Weight: 807 grams

About this title

Synopsis

Artificial Intelligence (AI) are one of the many tools transforming the way market research and branding are conducted by enabling deeper and more accurate insights into consumer behavior. Using advanced algorithms, businesses can analyze vast amounts of structured and unstructured data to uncover patterns that were previously difficult to detect. Image processing allows brands to understand how products and advertisements are visually perceived across different platforms and contexts. Together, these technologies empower organizations to optimize marketing strategies and make data-driven decisions that strengthen brand identity. AI, Machine Learning, and Image Processing in Market Research and Branding explores the technologies drive innovation and data-driven decision-making, helping businesses gain a competitive edge. It examines how AI and ML are shaping marketing, finance, and management decisions. Covering topics such as AI, machine learning, and marketing, this book is an excellent resource for academicians, researchers, industry professionals, entrepreneurs, educators, and graduate students.