Inside Magazine Publishing
Sold by Brit Books, Milton Keynes, United Kingdom
AbeBooks Seller since September 11, 2009
Used - Soft cover
Condition: Used - Very good
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Add to basketSold by Brit Books, Milton Keynes, United Kingdom
AbeBooks Seller since September 11, 2009
Condition: Used - Very good
Quantity: 2 available
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Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail.
The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com).
Subject areas covered include:
There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary.
Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
David Stam was a Director of IPC Media for eleven years. He is now is a guest lecturer and member of the Publishing Industry Advisory Board at Oxford Brookes University. He also works as a consultant to a number of blue chip magazine publishers including The Spectator, TSL Education and The Economist.
Andrew Scott is a Senior Tutor at Harlow College delivering Business of Magazines modules to journalism students. He is also a Programme Co-ordinator at City University.
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* Brit Books Ltd
* P. O. Box 7567 Milton Keynes MK11 9GE
* customercare@britbooks.co.uk, tel. 01908 262375
* Brit Books Ltd P. O. Box 7567 Milton Keynes MK11 9GE
* Company Reg. 06809965, Vat. GB972432513
* Company Rep: Celeste Milon
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