Magazines for the Millions: Gender and Commerce in the Ladies' Home Journal and the Saturday Evening Post, 1880-1910
Language: English
Published by State University of New York Press, 1994
- Softcover
- Used
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
AbeBooks seller since April 28, 2005
Condition: Used - Good
US$ 190.69
Quantity: 1 available
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Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Seller Inventory # Z1-F-076-01064
- Title
- Magazines for the Millions: Gender and Commerce in the Ladies' Home Journal and the Saturday Evening Post, 1880-1910
- Author
- Damon-Moore, Helen
- Publisher
- State University of New York Press
- Publication year
- 1994
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0791420582
- ISBN 13
- 9780791420584
Before mass media influencers and modern lifestyle brands, there were magazines that helped define what it meant to be American―and what it meant to be a man or a woman.
In Magazines for the Millions, Helen Damon-Moore offers a compelling cultural history of two of the most influential mass-circulation magazines in U.S. history. Through rich archival research and incisive analysis, she reveals how these publications did more than entertain: they actively shaped gender identities while pioneering new forms of commercial culture.
Tracing the evolution of the Ladies' Home Journal and the Saturday Evening Post from their origins through their transformation into national institutions, Damon-Moore shows how editors, publishers, and readers together constructed powerful―and often competing―visions of femininity and masculinity. From Cyrus and Louisa Curtis's early editorial partnership to Edward Bok's reinvention of the Journal and George Horace Lorimer's shaping of the Post, the book uncovers how gender and commerce became deeply intertwined in the making of modern media.
Engaging and deeply informed, this study illuminates how "women's" and "men's" magazines both reinforced and complicated cultural expectations, ultimately revealing the blurred boundaries between domesticity, consumer culture, and public life in turn-of-the-century America.
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Phatpocket Limited
Waltham Abbey, HERTS, United Kingdom
AbeBooks seller since April 28, 2005
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 19 business days | 1 to 3 business days |
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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.…
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Used books, Used textbooksSeller's business information
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