The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First

Behar, Howard

ISBN 10: 1455538981 / ISBN 13: 9781455538980

Published by Center Street, 2017

About this Item

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00031005251

Bibliographic Details

• Title: The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First
• Publisher: Center Street
• Publication Date: 2017
• Language: English
• ISBN 10: 1455538981
• ISBN 13: 9781455538980
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

We all love the fairy tales we grew up on, creating a world in which good always wins over evil, where those whose hearts are true and who do the right thing come out on top. But, grown-up competition for success is rough, even cutthroat, and we've often heard that nice guys finish last.

Not according to Howard Behar, whose career as one of the three leaders who built the Starbucks organization most definitely proves that nice guys finish first. In THE MAGIC CUP, Behar spins an engaging corporate tale to teach us exactly how we can do the same thing.

The story revolves around Vince Steadfast, the newly named CEO of imaginary manufacturer Verity Glassworks, which has fallen on difficult times. Vince is hired to help the once iconic company return to its glory days, and he brings with him a parting gift from his mentor and former boss: a stunning crystal coffee cup from Verity's halcyon days. The cup turns out to be magic - truly - and helps him come to understand and reinvigorate the values that Verity has misplaced along the way.

As Vince and his new team make their way to (and through) many challenges, including the aptly named Worthy Way, Perilous Passage and Arduous Stair, the cup fills with a gold elixir and the universal truths that they learn to embrace - such as Responsibility, Forgiveness and Courage - magically become engraved in the glass.

In the tradition of great parable writers throughout history, Behar quickly involves us in an engrossing fantasy, continually challenging us to compare each situation with our own real-life experiences. The story of THE MAGIC CUP helps each of us discover that only by acting on sound moral principles can we fill our own cups with the personal and professional success and satisfaction we seek.

About the Author

HOWARD BEHAR is a renowned business leader, author, speaker, and mentor. He served at the President of Starbucks for twenty-one years and became the founding President of Starbucks International, opening the very first store outside North America. He lives in Seattle, Washington with his wife Lynn, where he is able to spend time with is children and grandchildren.