Synopsis
Unlock the secrets to stronger and more profitable customer relationships. Discover how to make a custom newsletter your strongest marketing and business-building tool ever one that fills your pipeline with more repeat and referral business. The Magic of Newsletter Marketing: The Secret to More Profits and Customers for Life, reveals the philosophy, strategies, and tactics for effectively marketing with newsletters to build your business. It shows you clearly both why and how to use newsletters to retain clients, get new clients, and boost client loyalty. Whatever business or industry you are in, this book will help you produce a newsletter that you can be proud of and use to build your business. Even if you don t think you can write one, Jim s strategies will help you create and publish a newsletter that will inspire your customers and clients. According to Vision Day co-founders Rob Berkley and Debbie Phillips, Jim is a living genius in the business of newsletter marketing, and he can teach you how to get and keep more customers and significantly increase your profits. When it comes to newsletters, Jim is truly the Newsletter Guru.
About the Author
Jim Palmer is an entrepreneur, author, speaker, and consultant. He has been called the entrepreneur's entrepreneur. Jim is the founder and president of Custom Newsletters, Inc. and is known internationally as The Newsletter Guru. For many entrepreneurs and business owners, he is the go-to resource for smart, effective strategies for maximizing the profitability of customer relationships. His companies and solutions include Dynamic Communication, No Hassle Newsletters, Success Advantage 2.0, NewsletterPostcards.com, The Newsletter Guru s Concierge Print and Mail on Demand Service, and Super Affiliate Pages. Jim has been writing and designing newsletters for nearly thirty years for clients in just about every industry. Several years ago, one of his clients was so over-the-top happy with his newsletter and the results that he telephoned Jim and said, Jim, you are truly a newsletter guru! Jim took it as a great compliment and has been using it in his marketing ever since. Jim is a cancer survivor, has been married for twenty-nine years, and has four grown children. He lives in Chester County, Pennsylvania with his wife, Stephanie, and their cat, Linus. Jim and Stephanie love to kayak, travel, and spend time with their family. For more resources and information on Jim and his companies, visit TheNewsletterGuru.com.
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