Mail-Order Made Easy (Classic Reprint)

Max Rittenberg

ISBN 10: 1330292286 / ISBN 13: 9781330292280

Published by Forgotten Books, 2018

About this Item

Print on Demand. This valuable guide provides an in-depth exploration of mail-order selling, offering practical advice and strategies for success. It highlights the key differences between selling through mail-order and traditional retail methods, emphasizing the unique advantages of mail-order, such as direct-to-consumer marketing and the ability to reach a wider audience. The author, an experienced mail-order professional, shares insights on identifying suitable products for mail-order and pricing them competitively. The book also delves into the crucial aspects of creating effective mail-order advertising campaigns, including the importance of clear messaging, strong visuals, and well-crafted guarantees. With a focus on building long-term customer relationships, this guide emphasizes the importance of follow-up and customer satisfaction, ensuring businesses can reap the full benefits of repeat orders and positive word-of-mouth. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Seller Inventory # 9781330292280_0

Bibliographic Details

• Title: Mail-Order Made Easy (Classic Reprint)
• Publisher: Forgotten Books
• Publication Date: 2018
• Language: English
• ISBN 10: 1330292286
• ISBN 13: 9781330292280
• Binding: Paperback
• Condition: New
• Book Type: print-on-demand item
• Seller catalogs:
  • Marketing

About this title

Synopsis

Unlock the basics and proven techniques of mail-order success In this practical guide, you’ll learn what mail-order really is and how it differs from ordinary advertising. It explains when mail-order can profit you, and why price, value, and convenience matter to customers who buy by post or through the press.

Mail-order is shown as a direct-to-consumer selling method that relies on clear messages, strong guarantees, and smart follow-up. The book covers how to choose the right approach for your products, how to price to win, and how to build trust with buyers who never visit a store. You’ll also discover why repeat orders hinge on effective follow-up and customer care, not just a single advertisement.

What you’ll experience

• Clear definitions of mail-order and its channels (press vs. post) and how to pick the most profitable approach.


• Guidance on pricing strategies for staple versus novelty items and how to structure margins.


• Practical ideas for building confidence with buyers through strong guarantees and good service.


• Strategies for follow-up and catalog design that maximize repeat purchases.

Ideal for readers of business manuals and aspiring mail-order sellers, this edition offers concrete, actionable steps to plan, launch, and grow a mail-order venture.