The Mailbag, Vol. 2: A Journal of Direct Mail Advertising; April, 1918 March

Tim Thrift

ISBN 10: 1334299021 / ISBN 13: 9781334299025

Published by Forgotten Books, 2018

About this Item

Print on Demand. This book explores the complex and nuanced relationship between advertising and the human psyche. The author, a distinguished expert in the field, delves into the historical evolution of advertising techniques, from their humble beginnings to the sophisticated methods employed in the present day. The book examines the psychological principles that underpin advertising's effectiveness and the ways in which advertisers harness these principles to influence consumer behavior. Through in-depth analysis of case studies and examples, the author provides a comprehensive understanding of the persuasive power of advertising and its impact on society. This insightful work is essential reading for anyone seeking to comprehend the profound influence of advertising in shaping our world. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Seller Inventory # 9781334299025_0

Bibliographic Details

• Title: The Mailbag, Vol. 2: A Journal of Direct Mail Advertising; April, 1918 March
• Publisher: Forgotten Books
• Publication Date: 2018
• Language: English
• ISBN 10: 1334299021
• ISBN 13: 9781334299025
• Binding: Paperback
• Condition: New
• Book Type: print-on-demand item
• Seller catalogs:
  • Marketing

About this title

Synopsis

Discover the world of direct mail advertising as it looked a century ago. This volume collects issues of The Mailbag from April 1918 through March 1919, edited by Tim Thrift, and offers a firsthand glimpse into early marketing ideas, techniques, and industry conversations.

Within these pages you’ll find practical articles, editorial notes, and real examples of how companies used letters, catalogs, and promotional pieces to reach customers. The collection features discussions of campaign planning, writing and design decisions, and the evolving role of direct mail in wartime and peacetime commerce. It’s a historical snapshot of a thriving trade magazine, valuable for learners and practitioners alike.

• Insights into direct-mail strategy and copywriting from the era


• Case studies and commentary on campaigns, pricing, and audience targeting


• Profiles of industry editors, departments, and the publishing context


• A window into early 20th‑century advertising culture and business communication

Ideal for readers of advertising history, marketing professionals exploring the roots of direct mail, and collectors of trade publications.