Title: The Main Source: Learning from Television News (People & Communication)
Publisher: SAGE Publications, Inc
Publication Date: 1986
Language: English
ISBN 10: 0803925697
ISBN 13: 9780803925694
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Included

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Synopsis

The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the public′s `main source′ for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.

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