Corporate Responsibility (CR) has never been more prominent on the corporate agenda. More companies are coming to understand that it is in their economic interest to address social and environmental impacts in a manner that is integrated with their operations. CR encompasses issues such as sustainability (meeting the needs of the present without compromising the ability of future generations to meet their needs), stakeholder management, and corporate governance, as well as corporate philanthropy.

Mainstreaming Corporate Responsibility takes an innovative approach to CSR. Based around case studies commissioned by EABIS, the book is structured around major subject areas in the business school curriculum. It provides a chapter on the relevance of CR to each subject area and identify CR issues to be addressed.

About the Author

Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France. He was previously on the faculties of London Business School, Georgetown University and Harvard Business School.

Gilbert Lenssen is President of the European Academy of Business in Society, a former professor at the College of Europe, former fellow at Templeton College Oxford University and visiting professor at the Management Schools of Henley and Cranfield. He is a member of Academic Advisory Boards of several Business Schools and a member of the Board of EFMD.

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