Making Ads Pay: Timeless Tips for Successful Copywriting
69 ratings by Goodreads
Language: English
Published by www.bnpublishing.com, 2013
- Softcover
- New

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- Title
- Making Ads Pay: Timeless Tips for Successful Copywriting
- Author
- Caples, John
- Publisher
- www.bnpublishing.com
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1607965666
- ISBN 13
- 9781607965664
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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California Books
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AbeBooks seller since October 27, 2023
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