Making the Case for Your Library : A How-to-Do-It Manual

Reed, Sally Gardner

ISBN 10: 1555703992 / ISBN 13: 9781555703998

Published by Neal-Schuman Publishers, Incorporated, 2001

About this Item

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 6179774-6

Bibliographic Details

• Title: Making the Case for Your Library : A How-to-Do-It Manual
• Publisher: Neal-Schuman Publishers, Incorporated
• Publication Date: 2001
• Language: English
• ISBN 10: 1555703992
• ISBN 13: 9781555703998
• Binding: Soft cover
• Condition: Very Good
• Weight: 1.001 pounds

About this title

Synopsis

This practical how-to is designed for library directors, staff, trustees, and supporters who want to assertively advocate, promote, defend, and ensure financial support for their libraries. Includes examples of actual newsletters, editorials, PSA scripts, promotional materials, annual reports, and petitions. Turn your library's passive support into active advocacy with these tried and proven techniques.

Reviews

Reed, director of the Norfolk Public Library, VA, and coauthor of Speaking Out: Voices in Celebration of Intellectual Freedom (ALA, 1999), presents an excellent collection of handy tips and tricks librarians can use to assure success in promoting, defending, and assuring funding for their libraries. In a step-by-step discussion, she explains various public relations and marketing materials for creating, developing, and sharing the messages librarians want to get out to the public. These include fundraising techniques, negotiating with the media, writing editorials and op-ed columns, and preparing public service announcements and presentations. The text is replete with practical examples of the various public communication tools that have been used by other public libraries nationwide. Although geared primarily for use by library directors, staff, trustees, and Friends in public libraries, Reed's book outlines the basic principles of public relations that can be adapted in any situation. This is a nice supplement to Lisa Wolfe's Library Public Relations, Promotions, and Communications (Professional Media, LJ 9/1/97) as it focuses more on the politically sensitive aspects of these communication tools. Highly recommended for public libraries.DDale Farris, Groves, TX
Copyright 2001 Reed Business Information, Inc.