Making the Connections: Using Internal Communication to Turn Strategy into Action

Bill Quirke

ISBN 10: 056608175X / ISBN 13: 9780566081750

Published by Gower Pub Co, 2000

Former library book; Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G056608175XI4N11

Synopsis:

Employees often find fatal disconnects between their organization's business strategy and its communication strategy there's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps managers understand what a successful business needs from its people, what gets in the way, and the role of communication in helping bridge the gap. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author: Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.

Bibliographic Details

Title: Making the Connections: Using Internal ...
Publisher: Gower Pub Co
Publication Date: 2000
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket