Making Culture Pay: Solving the Puzzle of Organizational Effectiveness

Culture is the glue that holds together all of our values, our beliefs, our sense of self, and our confidence and trust in the people around us. When we believe in our culture, we are motivated to protect it against all odds. In contrast, if we don’t believe in our culture, we will barely lift a finger to help it survive.

During his 35 years as an organizational leader, Jerry Haney came to see that a company’s long-term survival requires a strong and adaptive culture that inspires the loyalty of customers, nurtures the pride of its associates and thrives on the dynamics of change.

Success in today’s business climate means being able to take advantage of new technologies, keep pace with expanding knowledge at the cutting edge of your industry and adroitly change your products and services to match the shifting needs of your stakeholders. The best cultures involve strong cultural leadership at every level of the organization. But a great culture doesn’t just happen. It is built through conscious and creative decision-making.

In Making Culture Pay, Jerry shares the six critical elements of a cultural renewal process that will propel your organization to improve its bottom line, attract, motivate and retain top talent and nurture an organizational culture that thrives on change.

Making Culture Pay pieces together a cultural model that you can use to:

· Capitalize on the six critical elements of organizational culture
· Gain a clear understanding of how to become a cultural leader no matter at what level you are in your organization
· Continuously and effectively assess both the strengths and the weaknesses of your workplace culture
· Create cultural leadership initiatives that will ignite your standard goal-setting processes
· Lead your entire organization to embrace and commit to a continuous cultural improvement process

Jerry Haney’s experience includes 30 years of successful leadership in two outstanding business cultures, Xerox Corporation and Marion Laboratories. Starting out as a teacher of special education, Jerry moved to sales at the Xerox Corporation quickly moving up the ladder to Sales Trainer, Sales Manager, Branch Sales Manager, Product Manager and group product manager for color products. At Xerox Corporation, Jerry was named Top Xerox Sales Representative, Top Regional Sales Manager and won the Top Branch National Sales Award.

At Marion Laboratories he served as President of two subsidiaries, vice president sales, vice president marketing, vice president of engineering, vice president of manufacturing and of engineering. Later was named vice president of manufacturing and vice president of marketing and sales for Marion Merrell Dow after the acquisition of Marion Laboratories by Dow Chemical. Currently, Jerry is the president of Visonomics, Inc., an organization committed to helping emerging leaders develop and re-new superior workplace cultures. His diverse background has given him the ability to understand the key components of culture in the workplace and how it affects a company's bottom line.