The Making of European Consumption. Facing the American Challenge.

. Ed(s): Lundin, Per; Kaiserfeld, Thomas

ISBN 10: 1349476803 / ISBN 13: 9781349476800

Published by Palgrave Macmillan, 2014

About this Item

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements. Editor(s): Lundin, Per; Kaiserfeld, Thomas. Series: Palgrave Macmillan Transnational History Series. Num Pages: 272 pages, biography. BIC Classification: HBG; HBJD; HBJK; HBTB; JHBL. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2014. Paperback. . . . .

Seller Inventory # V9781349476800

Bibliographic Details

• Title: The Making of European Consumption. Facing the American Challenge.
• Publisher: Palgrave Macmillan
• Publication Date: 2014
• Language: English
• ISBN 10: 1349476803
• ISBN 13: 9781349476800
• Binding: Soft cover
• Condition: New

About this title

Synopsis

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

About the Author

Adri A. Albert de la Bruhèze, University of Twente, the Netherlands Kjetil Fallan, University of Oslo, Norway Terje Finstad, Norwegian University of Science and Technology Stig Kvaal, Norwegian University of Science and Technology Mary Nolan, New York University, USA David Nye, University of Southern Denmark Per Østby, Norwegian University of Science and Technology Emanuela Scarpellini, University of Milan, Italy Karin Zachmann, Technical University of Munich, Germany