Growth is the key goal of management. This book shows how companies can successfully grow in the long term. It offers a detailed description of new concepts relating to corporate growth, including the parallel strategy of growth and restructuring. These concepts are developed based on the findings of numerous studies and surveys carried out by Roland Berger Strategy Consultants. Top managers can use the new concepts presented in this book to put their companies on a growth path, for example by starting a change management project to develop their company into a trust-based organization.
Growth is the key goal of management. It's not just an indicator of a company's performance, but also the basis for its future success. But growth doesn't just mean getting bigger – it also means getting better. In other words, growth must be profitable, otherwise it destroys the company's value long term. And this is not the only challenge. Growth must also be made continuous. The traditional V-curve paradigm (first downsize, then grow) no longer applies. Today, companies must follow a parallel strategy of growth coupled with reorganization, in the sense of permanently increasing efficiency.
In Making Growth Work it is shown how companies can grow successfully in the long term. The authors present the results of extensive studies carried out by Roland Berger Strategy Consultants on the subject of corporate growth and use them as a basis to develop new concepts for sustainable profitable growth.