This best-selling and up-to-date survey of decision analysis concepts and techniques is accessible to students with limited mathematical backgrounds. It is designed for advanced undergraduate and MBA-level courses in decision analysis and also for business courses in introductory quantitative methods. (Prerequisites: college algebra; introductory statistics.)

About the Author

Robert T. Clemen is Professor at the Fuqua School of Business at Duke University. He has been an active contributor to the field of decision analysis since earning his Ph.D. at Indiana University in 1984 and is an authority in the use of expert information in decision and risk analysis. He has interests in applying decision analysis in the areas of energy use and corporate sustainabiligy. Aside from his research interests, Bob has a strong focus on making decision analysis understandable to all students at all levels, ranging from high school students to executives.

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