Making and Marketing Music: The Musician's Guide to Financing, Distributing and Promoting Albums

This complete and industry-savvy guide helps musicians of all levels make the album that best compliments their skills and meets their career objectives. From pre-project strategies to the glossy hit CD, this book reveals the who, what, where, when, and how of album making and the tools to sell and prosper in the business. The book explains what it takes to break into radio, TV, and print media, and shows how to take advantage of the growing opportunities to promote, market, and distribute music online. Interviews with top industry professionals and in-depth case studies give invaluable insight into every aspect of the business, making this an indispensable reference for all emerging and performing musicians.

Jodi Summers is the president of World View Media, an eleven-year-old company that supplies entertainment and new technology material to magazines, newspapers, Web sites, and online services throughout the world. The company currently supplies entertainment-oriented articles, photographs, and columns to more than 140 college newspapers in the United States and 40 publications throughout the world. Internationally, the average weekly readership of World View Media materials is in excess of 15 million individuals.

Aside from her duties at World View Media, Summers has more than fifteen years' experience as a music industry journalist. Her work has been published in every leading music industry publication. She's been editor and photo editor for such renowned U.S. music publications as Hit Parader, Rip, Rockbeat, and Hot Shots. Domestically, her work has been published in Rolling Stone, Esquire, People, and Time, among others. Internationally, she's worked with numerous publications throughout Europe and Asia including Blickpunkt:Film, Musik Woche, Bravo, Audio, il Giornale, Zounds, Viva Rock, Tokyo Today, Music Life, and Crossbeat.

Summers lives in Santa Monica, California.