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Bibliographic Details

Title: Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges
Publisher: Harvard Business Review Press
Publication Date: 2002
Language: English
ISBN 10: 1578516587
ISBN 13: 9781578516582
Binding: Hardcover
Condition: very_good

About this title

Synopsis

Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.

About the Author

Ajit Kambil is Associate Partner and Senior Research Fellow at Accenture's Institute for Strategic Change.

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