Paperback. There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses. "This book is about the successful operation of a sports franchise. While there are many sports-related books about what happens on the playing field, there are few written about the equally interesting but seldom told stories of what happens on the business side"--Provided by publisher. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Bibliographic Details

Title: Making It in the Minors (Paperback)
Publisher: McFarland & Co Inc, Jefferson, NC
Publication Date: 2012
Language: English
ISBN 10: 078646867X
ISBN 13: 9780786468676
Binding: Paperback
Condition: new

About this title

Synopsis

There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.

Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?

While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.

About the Authors

Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts.

Allyn I. Freeman is an experienced writer for television and author of numerous books about business, entrepreneurship and sports. He lives in New York City.

"About this title" may belong to another edition of this title.

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