Paperback. Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace. Offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, this book introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Making Money, Making Music (Paperback)
Publisher: University of California Press, Berkerley
Publication Date: 2016
Language: English
ISBN 10: 0520292596
ISBN 13: 9780520292598
Binding: Paperback
Condition: new

About this title

Synopsis

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

About the Author

David Bruenger is the founding director of the Music, Media, and Enterprise Program at Ohio State University.

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