Making the News: A Guide for Activists and Nonprofits

Salzman, Jason

ISBN 10: 0813340950 / ISBN 13: 9780813340951

Published by Basic Books (edition Revised and Updated ed.), 2003

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0813340950-8-1

Bibliographic Details

• Title: Making the News: A Guide for Activists and Nonprofits
• Publisher: Basic Books (edition Revised and Updated ed.)
• Publication Date: 2003
• Language: English
• ISBN 10: 0813340950
• ISBN 13: 9780813340951
• Binding: Paperback
• Edition: Revised and Updated ed.
• Condition: Very Good

About this title

Synopsis

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy -- ideas for all kinds of media events are described.

About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.