Maskell challenges you to take a fresh look at your accounting systems and then clarifies world class methods required for innovative, proactive management accounting. As we move our analytical skills into new areas of the production organization and abandon many of the traditional methods, there are new techniques we must learn.

The average management accountant is woefully ignorant of the company's processes and procedures. They do not have a clear understanding of the accounting and administration procedures because these tend to be complex and convoluted. As well, very few management accountants have more than a passing knowledge of the manufacturing processes -- not to mention the engineering and technology the product uses.

To be a valuable contributor to your organization, you must be intimately familiar with the company's products, processes, markets, and customers. You must also have a clear understanding of what people in other departments think, feel, and do. These things are not learned in training classes; They are learned by taking the time and effort -- often in your own time -- to get alongside other people in your organization and become a part of the team.

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