Making Pricing Decisions: A Study of Managerial Practice
Language: English
Published by Oxford Univ Pr, 1994
- Hardcover
- Used
Seller: Neo Books, Sidcup, KENT, United KingdomNeo Books
AbeBooks seller since May 27, 2015
Condition: Used - Very good
US$ 8.30
Quantity: 1 available
Add to basketItem description from seller
Ex Library (Private library not public, only a sticker at base of spine, no markings insde), Some light wear to edges and corners of dustjacket, edges a little creased and worn, Underjacket in good condition, some light wear to edges and corners, Internally in good condition, pages crisp and clear.
Seller Inventory # 014706
- Title
- Making Pricing Decisions: A Study of Managerial Practice
- Author
- Adamantis Diamantopoulos; B. Mathews
- Publisher
- Oxford Univ Pr
- Publication year
- 1994
- Condition
- Very Good
- Dust jacket
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0412492407
- ISBN 13
- 9780412492402
- Seller catalogs
- Economics
The authors explore the primary price-related issues: price organization; pricing objectives; pricing methods; price administration; price changes; price volume relationships; new product pricing; price and the marketing mix; price and industry structure; and price differentials at a detailed product-level, rather than taking a broader corporate overview. Their conclusions are drawn from an intensive study of pricing practice and attitudes in a large multi-product firm with extensive reference to the international, multi-disciplinary literature on pricing.
Making Pricing Decisions: A study of managerial practice takes the study of pricing beyond theory, offering invaluable insight into the practice of pricing and suggests managerially-based guidelines based on rigorous research. The breadth of its approach makes it directly relevant not only to marketing academics and students, but also to those in applied economics, managerial economics, microeconomics, business policy and finance. Its focus on pricing in practice also makes it essential reading for managers.
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Neo Books
Sidcup, KENT, United Kingdom
AbeBooks seller since May 27, 2015
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