Making Pricing Decisions: A Study of Managerial Practice
Diamantopoulos, A. and Mathews, B.
ISBN 10: 0412492407 ISBN 13: 9780412492402
Published by Chapman & Hall, 1995
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Hardcover
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About this Item
Description:
This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780412492402. Seller Inventory # 9821276
Synopsis:
This book presents a comprehensive analysis of the relationship between the market environment and the pricing process. It applies a contingency approach to the subject, emphasizing both the organizational and environmental factors which influence price decision making.
The authors explore the primary price-related issues: price organization; pricing objectives; pricing methods; price administration; price changes; price volume relationships; new product pricing; price and the marketing mix; price and industry structure; and price differentials at a detailed product-level, rather than taking a broader corporate overview. Their conclusions are drawn from an intensive study of pricing practice and attitudes in a large multi-product firm with extensive reference to the international, multi-disciplinary literature on pricing.
Making Pricing Decisions: A study of managerial practice takes the study of pricing beyond theory, offering invaluable insight into the practice of pricing and suggests managerially-based guidelines based on rigorous research. The breadth of its approach makes it directly relevant not only to marketing academics and students, but also to those in applied economics, managerial economics, microeconomics, business policy and finance. Its focus on pricing in practice also makes it essential reading for managers.
About the Author: Adamantios Diamantopoulos is Professor of International Marketing at the European Business Management School, University of Wales, Swansea, UK.
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Bibliographic Details
Title: Making Pricing Decisions: A Study of ...
Publisher: Chapman & Hall
Publication Date: 1995
Binding: Hardcover
Condition: Fair
Dust Jacket Condition: Dust Jacket Included