Making Sense of Business. This item is unavailable.Making Sense of Business

Determined businesspeople find ways of getting started even when they don't know how.  At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.

Making Sense of Business  helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and advice on developing self-confidence and learning to work creatively.  There is no advantage in devising an imaginative sales pitch if no one has the confidence to carry it off.  There is equally no benefit in having good interpersonal skills if after striking a deal the contract is signed without a thorough understanding of its contents, only to discover later that the agreement is a bad one, full of loopholes and liabilities.

Readers of Making Sense of Business will learn how to avoid those problems.  With illustrated mind maps and creative exercises, Making Sense of Business encourages fresh ways of thinking, helping readers learn new skills and solve problems creatively.  Boxes, diagrams and panels capture points in ways that are relevant, simples and logical.

Alison Branagan is an author, business consultant and associate lecturer at Central Saint Martins College of Art and Design in London where she runs a number of business, entrepreneurship and marketing courses for artists, designers and creative professionals. She has also devised and facilitated many community enterprise projects for business and non-profit organizations, with a particular interest in creative fields. Many professional bodies have commissioned her to write web-based guides, speak at seminars and develop enterprise programs for their members.

Alison Branagan is a former ethical adviser for the Association of Illustrators, an associate member of the Institute of Consulting, a consultant to Hidden Art and Fellow of the Royal Society of Arts.