Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization.

The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

About the Author

Arnold S. Judson is President of the Judson Company Inc, a strategic management consultancy based in Boston MA, and the author of the bestselling Changing Behavior in Organizations (Blackwell, 1991).

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