Making Technology Investments Profitable: ROI Roadmap to Better Business Cases
Language: English
Published by Wiley, 2002
- Hardcover
- Used
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Very Good condition. . A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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- Title
- Making Technology Investments Profitable: ROI Roadmap to Better Business Cases
- Author
- Jack M. Keen, Bonnie Digrius
- Publisher
- Wiley
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471227331
- ISBN 13
- 9780471227335
Over 50 percent of all Information Technology projects fail, not only costing companies considerable monetary investment but also thwarting key strategic initiatives for which the new technology was critical. This book helps executives and managers increase IT project success by using a process for identifying the true ROI value for proposed IT investments-"Real ROI"-then tracking project results against that standard. This guide provides an abundance of pragmatic tips, tools, and techniques to make the process easy to understand, focusing on implementing an ROI plan as well as on tracking IT investments and measuring results postimplementation.
"Synopsis" may belong to another edition of this title.
About the Author
BONNIE DIGRIUS is Vice President of The Deciding Factor, Inc. She consults to senior executives on issues of vital importance to the enterprise, such as IT evaluation methods. She has advised over 5,000 senior managers to include CEOs, CIOs, CFOs, and VPs of Fortune 1,000 firms. She has been frequently quoted in such publications as The Wall Street Journal, Fortune, BusinessWeek and the New York Times, and has been interviewed on CNBC-TV. She can be reached at bdigrius@decidingfactor.com.
"About the title" may belong to another edition of this title.
Wonder Book
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