Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Most websites lose. Almost all of them.

Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.

Others are successful at first, and then get crushed by competitors.

This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.

The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get

• What successful web businesses do differently (and others get wrong)
• How to easily identify your website's biggest opportunities
• A treasure trove of proven solutions for growing businesses

Discover how to grow your profits--by making winning websites that people love.

Dr. Karl Blanks and Ben Jesson help websites win. They are the founders of Conversion Rate Experts (CRE), the world's leading agency for conversion rate optimization(CRO)--a term coined by the company in 2007.

CRE has worked in over 80 different verticals, in 9 languages, and in 22 countries, helping to optimize the profits of some of the most sophisticated Silicon Valley web companies, as well as many blue-chip enterprises, financial institutions, media companies, and fast-growing startups.

CRE increases the profits of businesses scientifically by analyzing their websites' visitors, creating optimized pages and then A/B testing them to measure the increase in sales. It has generated billions in revenue for its clients and double- and triple-digit improvements are the norm.