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Bibliographic Details

Title: How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Publisher: NYU Press
Publication Date: 1998
Language: English
ISBN 10: 0814756166
ISBN 13: 9780814756164
Binding: Hardcover
Condition: New
Weight: 16 ounces

About this title

Synopsis

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

About the Author

Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.

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Poverty Hill Books is a small independent book store located in Chicago, Illinois. We specialize in new/ used academic scholarly titles, hard to find and rare out-of-print books. We also have a good selection of fine art and photography books. Additionally, we stock most new/used current popular titles that may be of interest to our neighborhood customers. Located near the University of Chicago, we offer free book searches to our neighborhood and extend this service to our Internet customers as well. Please contact us with details of what you are looking for. We network with other Chicago area bookstores and may be able to find what you have been looking for.

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Poverty Hill Books
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